2018 has been a busy summer here at Chia Bia HQ with lots happening both on and off the site. ‘Costa del Tramore’ was in full swing during the heatwave with temperatures reaching a whopping 27 C by the sea. It was ice pops all round in the office to get through the workload in that heat.
We launched a new product this Summer too – CHIA JAM! Lots of you will have got to sample it at events over the last couple of months and it is safe to say that it has gone down a treat. We have four flavours – Strawberry, Blueberry, Raspberry and Blackberry & Apple! It is available to purchase in our Factory Shop at Unit 1, Riverstown Business Park, Tramore. You can also make it yourself with this simple four ingredient recipe.
We kicked off the Summer with a weekend at Wellfest back in May! This was a jam-packed weekend (pardon the pun) with over 200.000 attendees over the course of the two days and lots of healthy well-festers’ sampling our Chia Jam.
We were set up in the Well Village next to other great food producers like ProperCorn, Bella Bites and Eskimo. Our team had great fun taking part in lots of different classes and challenges. We are already looking forward to next year!
We sponsored and took part in lots of great local events including the Hook or By Crook event in Dunmore East, A Summer Soiree in Kilkenny and the Kilmacthomas Street Fete in July as part of the 2018 Comeraghs Wild Festival. It was great to see so many familiar faces and meet lots of customers!
In July our marketing and sales team hit the road and headed west for a series of instore promotions in SuperValu Ireland stores. We were in Cashel, Glanmire, Kinsale, Middleton, Skibbereen, Bandon and closer to home in the HyperCentre in Waterford where we got to meet so many of our terrific customers and new faces alike.
Late July we launched our new Coffee Dock beside our Factory Shop. We are open Mon-Fri from 10am-5.30pm and delighted to be serving only the best coffee – Trá Coffee Roasters! We had lots of visitors from our neighbouring businesses in the Industrial Estate along with locals and holiday makers in Tramore. There was a great buzz around the place and everyone really enjoyed their coffee and Chia Bar!
We had our last event of the summer on Saturday with the 198th Annual Iverk Show. What a day it was and the sun even made an appearance too. We were set up in the Food Market tent and got to mingle with lots of great food producers on the day.
It is safe to say we have had a fun Summer and don’t want it to end but we have lots more fun on the way as we move into September. We have lots of events coming up – we are attending this years Harvest Fest also in Waterford City from September 7th-9th and we will be at the JJ Reddy Run in Danesfort on Sunday 16th August. Keep an eye out on social media and follow us to see what’s happening.